Why this is becoming a crucial element for companies

Responsive websites adapt to all screen sizes and resolutions, including desktop, mobile, tablets, and TVs. Responsive website is by no means a new idea for web developers, but that doesn’t make it any less important today than it was back then. Several screen sizes are available. Your website should look great on any device, including mobile, desktop, or any size device.

Static pages are simpler and cheaper to create, but they might be more effective at attracting a larger audience. Your visitors might find it difficult to access your material on multiple devices because these pages have to adapt their content to different resolutions. Since different device sizes require different versions of web pages, this is necessary. This could imply that separate URLs are needed for mobile and desktop web pages.

Statistics show that 292 million people will likely be using mobile phones by 2025, which means mobile traffic accounts for 60% of all global traffic. This means that a website that is not well optimized for mobile devices will lose about half of its traffic. Around 187.5 million of them are expected to shop on their new smartphones.

Mcommerce Sales Share | Image credit: eMarketer

What is responsive web design and how does it differ from responsive design?

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Depending on the size of the screen and the orientation of the device used to view it, responsive web design creates dynamic adjustments to the layout of a website. Responsive web design is a method to solve the problem of designing for a wide range of consumer devices, from tiny phones to huge desktop monitors.

Responsive or responsive web design:

A responsive website only requires one CSS media query to adapt to multiple screen sizes. Responsive uses them to change styles depending on the target device, such as display type, width, height, etc.

On the contrary, responsive design uses static layouts based on breakpoints that remain idle after being loaded.

Why responsive web design is becoming a crucial approach for web and business application development:

• Increase in the use of mobiles

More and more people are browsing the internet on their smartphones and more than 50% of all internet traffic comes from mobile devices. This indicates that if your website is not mobile-friendly, you may miss out on many potential customers.

• Improved user experience

Thanks to the responsive design, users can see your content regardless of their device. This is crucial because visitors are more likely to interact and visit a simple website.

• Faster development

It is easier for the developer to create a single webpage for all devices rather than multiple copies of the same webpage for different target devices.

• Easier to maintain

Over time, it is considerably easier to operate one website than several.

• Scalable design

Responsive web design works with little to no modification on devices with different screen widths in the future.

How to make your website responsive?

Making your website responsive is something you do during the development process, not after. To create the greatest possible design, these techniques are frequently combined.

Fluid designs

It might be tempting to give each of these components pixel values ​​to make them fit in the viewport. If the viewport changes, the content will be cut off and hidden by horizontal scroll bars. Elements can easily be scaled up or down independent of window height and width if we assign them a specific percentage of the window rather than custom pixel values.

Window setting

The resolution of the device used to access the webpage can be considered as the viewport in responsive web design. The meta > “viewport” tag tells the web page how to regulate the page’s pixel size and percentage scaling. Since the introduction of HTML5, all web pages must contain the meta > viewport element. This implementation must be placed between the head> tags in your HTML code.

Media queries and using breakpoints

After learning how to configure the viewport and creating layouts with percentage-based widths, we now need ways to use CSS to target different resolutions. As already established, media queries are CSS features that use the @media rule to load assets when specific criteria are met.

Screen resolution statistics around the world
Worldwide screen resolution statistics | Image credit: Statcounter.com

The common screen resolution figures you need to understand to create a fully responsive website design

  • 360×640 (small mobile): 22.64%
  • 1366×768 (average laptop): 11.98%
  • 1920×1080 (large desktop): 7.35%
  • 375×667 (average mobile): 5%
  • 1440×900 (medium desktop): 3.17%
  • 720×1280 (large mobile): 2.74%

Grasp the Most Effective Benefits of Responsive Web Design

Faster page loading

Particularly mobile consumers have a short attention span. It will also take longer to navigate a site that needs to be mobile-friendly, which could irritate visitors to the point of no return. Your webpage load time will increase if your responsive website uses contemporary performance solutions like caching and responsive image display.

Decrease in bounce rates

The user experience on a responsive and optimized mobile site is much better. Therefore, visitors are much more likely to stick around for a while and check out different parts of your website. In contrast, keeping a visitor interested in a non-responsive website is considerably difficult, increasing the likelihood of leaving.

Higher conversion rates

Only half the battle is won by reducing your bounce rate. A consistent user experience across devices is necessary to convert new customers. Users want to avoid being redirected to device-specific websites when deciding whether or not to subscribe to the service, as the procedure often takes longer. Users are less likely to get irritated or visit a competing website if there is only one secure website that performs well on all platforms.

Simplified analytical reports

To make informed adjustments, you need to have a clear understanding of your website’s traffic sources and user behavior. Developers have to track users’ movements through various conversion routes, funnels, and redirects while managing numerous website versions.

The monitoring procedure is greatly simplified by having a single responsive webpage. Now that tracking and analytics are combined in a single report, Google Analytics and comparable programs can accommodate responsive websites so you can see how your content performs across different devices.

Pleasant online browsing

First impressions count a lot; therefore, whether a user is accessing your website from a desktop computer or a mobile device, you want them to have a consistently good experience. Users are more likely to give up and visit another website on their first visit if they have to zoom in, zoom out, and squeeze their screens often.


The development of websites or mobile applications now includes responsive design as a crucial element. This information will be useful to you. Going forward, you need to connect with a responsive web design company besides getting your responsive web design successful if you want more remarkable results in responsive web design and development.