Since we are just before the peak of our season and we are also planning to create a new website next year, we are gathering ideas on how to improve the current website.
For our homepage https://www.ncp-charter.com/ we are curious to understand especially what elements you think are missing on it. We know that not everything is aligned properly and the website is not loading fast enough (currently we are also limited by the system the website is embedded in).
The same question goes for our landing page template, like this https://www.ncp-charter.com/crewed-yacht-charters.html. Of course we will add customer testimonials and our USP somehow on the homepage as it is on the homepage, but we would like to understand, what other things do you think, would these landings benefit.
Oh, and I almost forgot: the last thing, since we are focusing a lot of effort on our content, how can we further improve our blog posts page. They are all made the same way. We’re also curious if you think the paragraph font size for blog posts is big enough, or if you prefer it bigger (link to one of our blog posts: https://www.ncp-charter.com/news/marex-boat-the-perfect-yacht.html
I would like to thank you in advance for any useful advice, info, … We are particularly looking for critical comments, so don’t be afraid to let go, whatever comes to your mind.
One of the import factors of UX is speed. Try to perform an objective test on your site and adjust accordingly. Your system should not limit you.
Again, run some “objective” tests: https://www.experte.com/accessibility
My rule of thumb is to never use fonts smaller than 16px…
A few things you might want to consider…
The text on the hero sliders can be difficult to read as the white text on a semi-transparent black background is difficult to read with some of the images behind. I’ve always struggled with this because a solid block just doesn’t look designed enough, but it’s so much easier to read.
Do some tests and see if anyone actually clicks on the other hero cursor panels. If not, don’t bother with a slider. You can make the page load faster if you don’t load 6 large images and the JS to run it. Instead, just load a random new panel every time the page refreshes.
Text is best in fluid size. Use a size in % or em etc.
Thank you very much for your comments. Very useful.
Thanks. I will take into consideration what you mentioned about the 16px font
Good ideas. Thanks a lot.