Paid Digital Media Specialist Job, Cape Town

Remuneration: negotiable cost for the company
Advantages: In the cost package for the company
Location: The cap
Remote work: Not applicable
Level of education: Diploma
Job level: Medium/Senior
Type: Permanent
Reference: #viv2953
Company: VGP Recruitment

Head to fashion, mid-level paid digital media specialists, we have a fabulous opportunity for you to join the team in the Cape Town office of a renowned fashion retailer! The Paid Digital Media Specialist will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads campaign management. The primary goal of this super role is to increase brand awareness, promote company products, and drive leads to conversions. The successful candidate must have the ability to translate business objectives into successful marketing campaigns and launch effective online marketing campaigns.

This is a cabinet position.

Responsibilities

  • Implement campaigns – Create, run and manage digital advertising campaigns. Implementation of Google Ads and Facebook paid media, including technical know-how, accurate campaign structure, expense management and budgeting
  • Monitor campaign performance – Track and analyze day-to-day campaign performance to ensure campaigns are performing at an optimal pace. Make adjustments to achieve KPI objectives. This includes daily monitoring of budgets, keywords, campaigns and overall account health
  • Digital Research – Keep up to date with the latest developments in digital advertising. Ensure campaigns leverage all new features available, best practices and brands remain relevant
  • Campaign Testing – Ensure campaigns are constantly learning and adapting by implementing digital campaign testing. Plan approach, execute and share knowledge with team members
  • Reports – Report on ad and campaign performance.

Terms
The successful candidate must have/be:

  • Relevant degree
  • Google AdWords and Analytics certified
  • Minimum of three years of experience managing Google Ads campaigns
  • Experience in e-commerce campaigns
  • Strong analytical skills with the ability to interpret data constructively
  • Experience with Google Analytics and Google Tag Manager
  • Passionate about all things digital
  • Strong communication, visualization and presentation skills
  • High levels of self-motivation and autonomy
  • Continually seek to innovate, learn and solve problems
  • Works well under pressure
  • Ability to multi-task and plan across a range of projects
  • Good technical communicator
  • Enthusiastic about all things digital
  • Aware of the latest developments in the field of digital advertising
  • Self-assured and confident in their abilities
  • A team player who is proactive and able to work independently
  • Curious by nature, wants to understand how things work
  • Enjoy solving problems and overcoming challenges
  • Remain calm, cool and collected under pressure.

Company Description

VGP Recruitment is a recruitment agency specializing in the advertising, marketing, media, creative, digital, public relations/communications and publishing sectors.

Posted Jul 29 10:56, Closing date Sep 27