Studies show that updating a website’s design to more modern aspects can increase conversion rates by up to 33%.
NEW ORLEANS, LOUISIANA, USA, June 14, 2022 /EINPresswire.com/ — The old saying goes: “You only get one chance to make a good impression”. Companies are ignoring this mantra lately. The saying isn’t just for people – it applies to websites as well.
A website is most often the first impression a potential customer has of a business or brand.
Brett Thomas from New Orleans Web Design Company Rhino Web Studios said. “You only have about 7 seconds before your website visitor decides if they want to leave your page or continue reading and watching.”
Thomas, a New Orleans native, has been creating websites since 2001 and has extensive experience in this aspect of website development.
He goes on to say, “A complete redesign isn’t always necessary. I’ve seen with my own eyes many times how just making a few small changes to an existing website can mean the difference between 1 conversion per day and 50 a day”.
A website conversion occurs when a website visitor performs an action on a website. A conversion can only happen if the site builds enough trust in the brand for the site visitor to take action. A conversion can be someone clicking a “Buy Now” button or filling out a form requesting more information about a service.
Thomas goes on to present 5 key ways to improve trust in a website:
1. Page speed
It sounds obvious, but how fast a website loads is the first impression it makes. As companies continue to become more sophisticated with their web designs, site load times can often slow down dramatically. As soon as a person clicks on a website, time passes. at around 3 seconds, the visitor expects the page to load and at 6 seconds, studies show that if the page hasn’t loaded yet, most hit the back button.
Fortunately, Google has made it extremely easy to audit website load times, and many plugins and tools have been developed to help speed up websites. The Mobile Usability Report or the Google PageSpeed Insights tool are free online resources that can help troubleshoot page load issues.
WordPress, the most common CMS (content management system), has several plugins to combat slow page load times, such as Smush.
Smush optimizes images, enables lazy loading, resizes, compresses and improves page speed with the incredibly powerful and 100% free WordPress image smusher.
2. Use of videos
If a picture is worth a thousand words, then what is a video worth? The use of video in a website header has become more and more common since the late 2000s. Video is one of the fastest ways to understand information, and when there is still only seven seconds to make a first impression, faster is always better.
Modern sites in 2022 use the video header technique to attract potential customers and keep them engaged (and on the page longer). This, along with the additional use of a company presentation, product explainer video, or testimonial video, can make the difference between a potential customer and a new customer. These two video aspects can be seen on RHINOPM.COM.
3. Optimize for mobile devices
Online first impressions work the same way as when browsing the web on a mobile device. More than 80% of website traffic in 2022 is on mobile devices. If a site is not updated to be responsive on a mobile device, chances are the user will abandon the page and find a competitor.
It’s proven that testimonials from past customers can greatly influence a website’s trust factor and turn new visitors into paying customers. Simply asking current customers for a Google review is an absolute must, not only for brand reputation, but also for local SEO rankings. Another effective way to build confidence in web design is through the use of a testimonial video. A fantastic example of an effective testimonial video can be seen at https://rhinopm.com/#testimonialvideo.
5. High Quality Content
Quality content should not be forgotten in this list. It is true that content may not have an instant influence like some other site design factors, it will have a huge impact on visitors who stick around for a minute or more. This is a huge factor, especially for sites that want to convey trust. A first-time visitor who finds really great content will remember their visit in a positive light. Content that aims to educate rather than “sell” carries much more weight in determining a website’s trust factor.